It can be hard to market your new home construction company against your more established competitors. While there’s a lot that goes into successful marketing, we’ve curated a small list of tips that will help you get your marketing campaign off on the right foot.
Emphasize what Makes your Company Unique
Every company should have something that makes them stand out from the competition. Maybe your company has special expertise in a certain kind of construction, has access to special equipment, or is known for great customer service.
It’s hard to think of something to help you stand out when you’re new, but you just need to look at your company closely, and you should be able to find something to market. For example, maybe your company is new, but you could instead focus on the experience of the workers you’ve hired. Be creative!
Make sure your logo Represents your Company
Many businesses make the mistake of having a logo that looks good but doesn’t communicate anything. When looking at some of the best construction company logos, there’s a consistent pattern of using imagery and symbols to represent what the company does.
This is especially important if your company is new and unknown. When choosing the logo for your company, visuals that communicate what your company does, like the outline of a roof, a steel girder, a hard hat, etc., is crucial to quickly letting potential customers know what it is that you do. If you want a text-only logo, at least be sure to include the word “construction” in the design.
Build your Internet Presence
These days, a strong internet presence is basically a requirement if you want your company to keep growing. Having your own website helps build your brand’s legitimacy. Having an active blog on your website helps your blog’s SEO and rankings.
Social media is also a crucial step in building your online presence. Directly engaging with people on sites like Facebook or Twitter is a great way to direct people to your site and generate more business. Be sure to keep your accounts active for any sites you use.
Finally, be sure to get your site and company listed on any online directories that list construction businesses. Be sure to fill out your company’s profile to be as detailed as possible.
Have a good Referral Program
Word-of-mouth is especially crucial to businesses in the construction industry. A great way to ensure that happy customers spread the word of their experience with your company is to have an enticing referral program. You could team up with local businesses to offer discounts to customers when they recommend your business to others, or of course, you could offer discounts on your services.
The great thing about referrals is that the more your business grows, the more people this method of advertising will reach. Almost every large service or product provider has some kind of referral program because they’ve been proven to work.
Keep Improving your Marketing Campaign
While these tips are a great foundation for a marketing campaign, you should always look at the results and analyze how you can do better. If you haven’t gotten the results you want, look into what you could be doing wrong and research how to make your marketing more effective. Even if your advertising is working, keeping track of how and why it’s working can help you keep your campaign on track.
Most importantly, keep at it! Keeping your company’s name at the forefront of everyone’s mind will ensure that you get more business whenever the opportunity arises.