Kick starting your small business doesn’t have to cost you thousands of dollars in marketing efforts. Thanks to the new wave of digital and social media, there are tons of free and low-cost advertising avenues you can take to generate buzz around your big idea.
You get to work in the morning, greet your team, grab a cup of coffee and then what? If you’re like most people in America, you check your email. The average person checks their email up to fifteen times in a single day, which is why it’s a staple of every advertiser’s toolkit. Thanks to a variety of template-based websites and programs, building your own consumer emails can be surprisingly quick and easy. You can share discounts, announce events, promote new products or even reward previous customers with coupons towards future service.
Video is the go-to form of content on social and digital media today. From YouTube how-tos to Facebook live streams, there is no shortage of ways and platforms to engage consumers with video. While a cable TV commercial is still the dream for most businesses, you can reach millions of people right now online for a fraction of the cost. Small business owners can finally make use of their great commercial ideas without bankrupting themselves to air them. Best of all, a video for digital promotion can be recorded right on your phone – no professional-grade camera required!
Small businesses know more than most the importance of connecting with customers. Having a social media presence gives your customers a place to speak to and about your business. Did you know that 8 out of 10 people trust online reviews as much as they trust their friends? By having a social profile, you can more quickly respond to consumer questions and complaints. You can also encourage positive feedback by replying to comments and commenting on other posts where consumers have tagged you or your work. With social media, that sense of community small businesses was founded on is still very much alive.
Imagine you’re a local window installer. What if you could speak directly to people living within 25 miles of your business? Let’s take it a step further. What if you could reach only those nearby that had recently searched for information on skylights and skylight installation? With search ads, you don’t have to wait to be found. Instead, you can put yourself at the top of the search results, right in front of the right people who need you most. If you can afford it, hiring a digital media agency can be a big help, but even a budget of $50 is enough to run ads if you do it yourself. A simple web search will pull up dozens of 101s and step-by-step tutorials to help you get started, or you can contact Google directly to have a representative walk you through your first ad.